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Strides Customer Engagement Manager (VirtualAC)

Category: Day in the Life


Price: £145.20

General ManagementManagementMarketingHealth
C - First-Line Management

C - First-Line Management



One 2 one

One 2 one

Exercise Timings

VirtualAC Tutorial and Instructions20

IFP Exercise195

PRF Participant Review15


Decisiveness / Flexibility / Initiative / Integrity / Interpersonal Sensitivity / Judgement / Leadership / People Development / Persuasive Oral Communication / Planning & Organising / Problem Analysis / Strategic Perspective / Stress Tolerance


*** This is an Online Business Simulation Exercise delivered through our VirtualAC Platform. ***


In this ‘day-in-the-life’ exercise, the Participant assumes the role of a newly appointed Customer Engagement Manager in the Marketing Department at Strides, an international gym and health club chain. The exercise is made up of three different components: an email section (similar to an Inbox or Inbasket), an Analysis Exercise with a briefing call and an Internal Interview Simulation (or Roleplay). In the email section of the exercise, the Participant is faced with staff issues, a decision about a new commercial partner and a review of team processes. In the Analysis Exercise they are required to review the success of previous marketing campaigns, and in the Interview Simulation they need to address performance issues with a direct report.

Need this exercise in US English?  A US version of this exercise may be available on request – please contact us for more details.

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