You can't train your way out of a recession. A&DC uncovers the secrets to success in sales...
By James Foster
New advice to help sales teams improve performance and hit targets is outlined in a guide, available free online from A&DC. The Sales Capability Development guide provides advice to sales directors on building their team’s potential so they can continue to deliver to target in a tough economic climate.
The guide shows how sales directors can sensibly and practically improve individual and team performance to suit demanding market conditions, plus explains why traditional sales training doesn’t work.
Will Mitchell, Director of Consulting for Assessment & Development Consultants, explains, “It’s extremely important for sales directors to form a clear picture of the traits and behaviours of successful sales people – whether it’s drive, commercial awareness, resilience or judgement. The guide highlights the 10 common traits of a ‘Star Salesperson’ across most industries.
“We then show how they can assess and develop their team to achieve tangible improvements quickly.
“This approach enables the business to see beyond headline sales figures. Directors will know the strengths and weaknesses of their team, so they are in a stronger position to address specific areas and maximise individual and team potential. It’s not about delivering standard information on a training course.
“It’s about recognising individual development needs and learning styles depending on what’s being sold, how it’s being sold and, more so than ever, the economic conditions.”
The Sales Capability Advice Guide is available from www.adc.uk.com or by calling 0845 6888 782. A&DC is an authority in the field of talent management.
